Why Corporate Sponsorship Of Athletes Is Important For Business

Introducing IRISH OLYMPIAN Golfer STEPHANIE MEADOW, the newest female sports personality to get familiar with …

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Irish Olympian golfer, 25-year-old Stephanie Meadow, is the latest sports personality to join Investec’s prestigious stable of sponsorships. The business of sport is gathering momentum; currently corporate sponsorship is estimated at €100m but it’s climbing fast. Supporting competitive athletes demonstrates good corporate responsibility and, as female athletes increase in influence and affluence, carefully-targeted partnerships are enabling brands to reach niche consumer groups, making this potentially a golden era for expanding traditional sponsorship models.

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