Why Corporate Sponsorship Of Athletes Is Important For Business

Introducing IRISH OLYMPIAN Golfer STEPHANIE MEADOW, the newest female sports personality to get familiar with …


Irish Olympian golfer, 25-year-old Stephanie Meadow, is the latest sports personality to join Investec’s prestigious stable of sponsorships. The business of sport is gathering momentum; currently corporate sponsorship is estimated at €100m but it’s climbing fast. Supporting competitive athletes demonstrates good corporate responsibility and, as female athletes increase in influence and affluence, carefully-targeted partnerships are enabling brands to reach niche consumer groups, making this potentially a golden era for expanding traditional sponsorship models.

This article appeared in a previous issue, for more features like this don’t miss our next issue, out Thursday April 6.

Love LOOKTHEBUSINESS.ie? Sign up to our MAILING LIST now for a roundup of the latest career advice, networking events and interviews.

No Comments Yet

Comments are closed