Samantha Cameron Launches New Clothing Line Cefinn

Designed with the MODERN WOMAN in mind, CEFINN is a label that will take you from DAY TO EVENING WEAR with ease …


Many working women will be glad to discover new ready-to-wear label Cefinn. Designed with the busy, modern, multi-tasking woman in mind, Samantha Cameron, Founder and Creative Director of Cefinn says, “I wanted to create an urban uniform for busy women who love fashion. I felt there was a gap in the market for a designer British brand at a contemporary price point offering a capsule wardrobe that takes you from day to evening.”

Cefinn’s debut collection is very much based on women’s needs. Comprising 40 pieces there is a selection of mix and match separates along with strong stand-alone dresses, the types that you can envision wearing with ease for almost any occasion.

The collection is focused on a colour palette of bright and brilliant poppy-red, deep khaki, light grey check and, of course, black which at times contains subtle hints of the aforementioned shades of bright red and khaki. Prices start at £140 for blouses and go up to £390 for jackets with more products becoming available over the coming weeks.

Some sizes have already sold out on the brand’s own website, perhaps indicative of Cefinn’s potential success. It appears that Cefinn is the type of brand that a lot of modern women may have been waiting for.

Cefinn is available to purchase from today on, and at Selfridges, and you can view a selection of the products in the gallery below.


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