INSTANT HIGHLIGHTS could be the answer if you have a NON-STOP SCHEDULE …
If the prospect of sitting under foils to update highlights, twitching at the time lost on a weekend, sounds familiar, then an innovative new colour service may pique your interest. The idea of instant highlights is too good to be true, but it’s a service that L’Oréal Professionnel have been perfecting in response to consumer surveys, which suggest one in five women in a high income brackets are too time-pressed to pamper.
Superstylist and L’Oréal ambassador Adam Reed (one half of London salon Percy & Reed) has been working on a menu of five looks that are both natural and flattering. “My Instant Contouring look is all about framing the face with small accents of colour and highlights using about five to ten foils. that means the process shouldn’t take longer than 20 minutes for the Instant Highlights colour press. Add 45 minutes to wash and style, and you have a beautiful refreshed look in under an hour and a half!”
To achieve this feat the brand has created a combination of three Pro Heat tools (an iron, a cream and foil) which prevent damage and “lifts” hair to six levels while also ensuring a softer, shinier finish. The result is ideal for those who want a colour refresh, a low-maintenance balayage or, for the colour-shy, experiment with pops of colour.
Reed gave us some further pointers for fashion-forward cuts. “For spring it’s all about sharper, strong outlines. If hair is really long or in a bob it’s got to have a sharp line. There’s a 1970s feel coming through from catwalk looks. This season is also about soft, beautiful texture – which L’Oréal Professionel has mastered with their new Rebel Push Up texturising mousse. I believe the modern muse needs a modern-day mousse!” As an in-demand colourist, who has styled the tresses of hip girls such as Sophie Dahl and Diane Kruger, Reed gets inspiration from “absolutely everywhere” (citing Ace Hotel, Epping Forest and Museum of Childhood as favourite London haunts). His passion is for “enhancing someone’s colour. I don’t like to completely change them but instead make the most of their natural colour.”
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