Christine Centenera of Vogue Australia Launches New Fashion Label

This new LUXURY BRAND will change the way you shop, and could help to make mornings run that little bit smoother … 

Photograph by Jason Lloyd Evans
Christine Centenera wearing Wardrobe.NYC in Paris. Photograph by Jason Lloyd Evans

Editor of Vogue Australia, Christine Centenera, and her partner Josh Goot have launched a fashion brand with a difference. Wardrobe.NYC was created in a bid to move customers away from fast fashion and trends, and into a more sustainably focused way of shopping for clothes by advocating the idea of a capsule wardrobe.

The full collection features only 16 pieces, eight for men and eight for women, in a very pared-back colour palette of black and white. Pieces cannot be bought individually, but instead are offered in either four ($1,500usd) or eight ($3,000usd) piece sets designed to bring consumers a ready-made capsule wardrobe.


The collections are designed in New York and made in Italy and include wardrobe basics such as a black tailored blazer, round neck T-shirts, a white cotton mandarin collar shirt, a wrap skirt, a wool coat and more.

The e-commerce only, direct-to-consumer model allows the brand to keep their prices down but quality high (they are marketing the brand as “affordable luxury”) as they don’t have the traditional retail margin necessary when selling from a bricks-and-mortar store.

Just think of the time that could be saved in the morning without the struggle of having to choose what to wear every day. We’re sold.

Síomha Connolly

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