Ahead of her appearance at THE SOCIAL MEDIA SUMMIT, international LinkedIn expert MELONIE DODARO shares her key insights to creating the perfect LinkedIn profile …
Unlike most social media experts Linkedin has always been my favourite social network. I’ve spent the last 7 years deeply immersed in the platform as it just made sense to me as a business owner to focus on what I see as the number one business social network. I then compiled much of what I learned over the years in my book The Linkedin Code. Ahead of her appearance at the Social Media Summit on March 1-2, Melonie shared some key advice for managing your LinkedIn profile …
1. PICK THE RIGHT NETWORK FOR YOUR CUSTOMER BASE.
My advice for businesses starting to try to connect with their customer base on social media would be to choose one or two networks to start where you know your target audience is spending their time. Don’t try to do everything at once or you’ll become overwhelmed. Do one or two networks well and then expand from there.
2. STAND OUT FOR THE RIGHT REASONS.
It can be tough to stand out from the noise of so many other companies trying to spread their message on many networks, this is what I love about Linkedin. Not many do it well so it’s much easier to stand out. The key is having a profile and content that really speaks to your target market.
3. DON’T TREAT YOUR LINKEDIN PROFILE AS A CV.
Many people write their profile as a resume or professional bio. At the end of the day, your prospects don’t care about you, they only care about how you can help them, be sure to make that the focus of your LinkedIn profile.
4. TAKE CONNECTIONS OFFLINE TOO.
Don’t collect connections, build relationships. It’s not enough to connect with a prospect, you need to communicate with them, provide value to them, establish trust and credibility and move that conversation offline.
5. DON’T UNDERESTIMATE LINKEDIN’S ROLE IN THE HIRING PROCESS.
More and more companies are using LinkedIn as a source to find new employees. It’s also a great way to see if their profile matches their resume.
6. DON’T JUST BROADCAST: ENGAGE.
The core focus of your efforts on social media should revolve around content that appeals to your target audience while also positioning yourself as an authority on your topic. It’s also important to not just broadcast but to really engage with your audience.
7. BE PREPARED TO SPEND ON SOCIAL MEDIA.
Don’t be afraid to use paid ads on social media. There’s a big misconception that social media is free, however social media done well is never free. Social advertising is an effective way to get in front of the right people.
Melonie Dodaro will be in Dublin speaking at the Social Media Summit in Aviva Stadium March 1-2 in an important global gathering of key influencers, leaders, investors and creators within the global social media community.
She will join keynote speaker and social media strategist Ted Rubin, number three on Forbes Top 50 Social Media Power Influencers. The summit will also include Richard Corbridge, Chief Information Officer for the Health Service Executive (HSE) in Ireland and Chief Executive Officer for eHealth Ireland; Ian Cleary, founder of RazorSocial, Brian Fanzo, who was recently awarded one the ‘Top 25 Social Business Leaders’ by IBM and Jenny Brennan, whose Mayo agency Virtual Office Worx coaches business clients on how to build relationships with customers using Facebook.
Tickets are available at www.socialmediasummit.ie
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